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Commercial Art

11/9/2015

2 Comments

 
     Last Friday night  I saw  the movie "The Intern",  an unmitigated snoozer with some occasional funny moments, though not $5.20 worth, which is what I paid for my early-bird senior special ticket.
     But though the movie I schlepped to the theater to see  did nada for me,  a pre-movie chewing gum commercial interwoven into a sweet little 2-minute story of young love set to the background music of "I Can't Help Falling In Love With You"  charmed, enchanted and captivated me.
      If you happen to have seen "The Intern" at the Gahanna Stoneridge Movies 16 you'll know which commercial I'm talking about.
      In truth, maybe the real problem for me with "The Intern" was that  commercial.  It was just too hard and act for the movie to follow. 
      Anyway,  I found the commercial on Youtube and it turns out that it has a title:  "Extra Gum:  The Story Of Sarah And Juan".
     Warning:  This commercial may contain contain mushy, gushy, ooey, gooey, heart-tuggy material which in some individuals may cause sighing, in others a gag reflex, in yet others an ambivalent emotional mix.  Some people will just shrug and say "meh."
     Anyway, if you wish to go there, here's the link  to "Extra Gum: The Story Of Sarah And Juan":

https://search.yahoo.com/yhs/search?p=extra+gum+commercial+falling+in+love&ei=UTF-8&hspart=mozilla&hsimp=yhs-004

  I'll admit, however, that much as I love that commercial, it's not going to induce me to buy chewing gum.  Though I indulged in manys the stick in my younger days, I have no desire for it any more.  The problem with gum, I've learned,  is that it starts off with an exhilarating burst of flavor which fades away soon enough, then all you're doing is chewing, chewing, chewing 'til  all you're getting out of it is a headache.
    Kind of like love sometimes. ;)
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2 Comments
Miguel
11/9/2015 05:57:52 am

This commercial is absolutely fantastic. And much like the opening to the movie "Up", told a coherent and touching story within the space of two minutes. I think making people go out and buy the gum is a secondary aim for Extra here. This commercial was more about establishing or reaffirming a "brand image" than anything else.

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Patti
11/9/2015 07:11:19 am

Aha. That "brand image" concept is interesting, Miguel. Because I remember when Maria once had a marketing internship at Scherling Plow they told her that "warm fuzzy"-style commercials don't particularly sell the product. But on the other hand "brand image", which is what the warm fuzzy commercials, as you pointed out, do establish or reaffirm, probably do influence people though maybe we don't even realize it, right? Anyway it sure is a great commercial!

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    "Hail Mary"
    by Patti Liszkay
    Buy it on Amazon:

    https://www.amzn.com/1684334888

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    "Equal And Opposite Reactions"
     by Patti Liszkay
    Buy it on Amazon:

    http://amzn.to/2xvcgRa
    or from
    The Book Loft
    of German Village,
    Columbus, Ohio
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    Or check it out at the Columbus Metropolitan Library
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