Invasion Of The LOL Dolls

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Invasion Of The LOL Dolls

    If you've never heard of an LOL doll, it's a pretty sure bet you haven't had any recent  interchange with a little girl in the four-to-ten-year-old range.
     For the uninitiated, of which I was a member until recently, the phenomenon, which, if it has not yet taken over the world, has taken over many households, 

...like an army of tiny, variegated, doe-eyed plastic space invaders.

     LOL's are 3" dolls  that resemble  miniature pot-bellied aliens and come in a variety of skin tones and hair colors, along with the even tinier LOL L'il Sisters,

​...and the LOL pets.

     But the wild popularity of these toys has, I believe, less to do with the little poppets themselves than the fact that they've been marketed with 1). a shtick, and 2). a narrative.

    1). The Shtick
    The LOL Doll's shtick is a relatively recent concept in the toy world - as explained to me by a sales associate in a Barnes & Noble where I had the wildly unexpected luck of finding one of the dolls - known as the Blind Bag, which involves the child opening layers of surprises hidden in little bags before finding the main surprise, in the case of the LOL this being the doll.
​         The LOL Dolls - and their companion L'il Sisters and LOL Pets - are marketed as collectibles and sold in colorful spheres, 

...which require peeling back several layers before the spheres can be popped apart and the bags hidden within opened one by one, offering first little tidbits such as clues to the doll's identity, paper tattoos and stickers, then the more exciting bags containing the teeny weeny clothes and accessories.

     Then finally, with the anticipation at its peak, one finds the bag containing the LOL Doll itself, and learns which of the collectibles one has acquired.

     But there’s yet another surprise to come.

   Each doll has a special trait, the possibilities being that the doll is capable of either spitting, crying, tinkling, or changing color when wet. One discovers of which trait one’s new doll is possessed by submerging the doll in water.

     Thus opening an LOL Doll is a thrill; however the thrill is most certainly amplified by:

     2.) The Narrative
    A feat of marketing genius, there have been created for the LOL Dolls a number of companion Youtube videos, each about twenty minutes long. 
    The videos generally begin with The Narrator, as I’m calling her – an anonymous young lady one never sees  but  with a sweet, energetic voice – opening an LOL sphere step by step and voicing much excitement over each discovery.
      My granddaughters, having watched numerous times this engaging video demonstration on opening the LOL sphere, now imitate the The Narrator's ritual when opening a new LOL Doll, including her vocal inflections and ebullience over each surprise discovery.
  The opening of an LOL Doll sphere is, then, a highly stylized and time-consuming process, not to be pursued in haste.
     After the opening  - opening – scene, there ensues a little live-action feature in which The Narrator moves the LOL dolls around and speaks the part of each character.

     From time to time there is a cameo appearance by a Barbie doll in the roll of the mother, the teacher, the doctor, or some other authority figure.

      The story lines tend to cover fairly quotidian subjects such as going to the beach and spilling the sunscreen on the towel then getting sand on the sunscreen; going to the hospital to visit one’s new L’il Sister with spots on one’s face, causing the spots spread to all the new-born L’il Sisters in the nursery; showing the ropes to a clueless teacher at school; a birthday party.
     The videos, sometimes off-beat as the subject matter may be, are entertaining and somehow  highly relatable for young children. They’re also rather hilarious.
​           But more importantly, the videos serve as wellsprings of ideas for play, 

…and can even offer a conduit to express – rather than act out – emotions in the face of life’s little downturns.

4 Comments

Barb Martin( [email protected] )
4/28/2018 05:18:22 pm

Loved this blog! I loved dolls (still do!) can’t wait until my granddaughter is into a phase of loving a particular kind of dolls so I can buy them for her.

Patti
4/28/2018 07:43:03 pm

Thanks, Barb. You'll have the twice fun with two little ones to buy for!
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11/28/2018 08:36:43 am

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